Clarity shows you how visitors actually behave: full session recordings, click and scroll heatmaps, and automatic detection of frustration signals like rage clicks, dead clicks, and excessive scrolling. It's completely free with no traffic caps or sampling, which makes it the default behavioral analytics layer for most sites. The Webflow app makes installation a one-click affair instead of a manual script paste. Pairs well with a quantitative tool like GA4 or Nocodelytics, since Clarity tells you why users behave the way the numbers say they do.
Microsoft Clarity pros and cons
Pros
- Completely free with no traffic limits
- Session recordings and heatmaps
- Automatic frustration signal detection
Cons
- No traditional traffic and conversion reporting
- Data sampling on very high-traffic insights
- Microsoft account required
